These are trying times for business of all sizes. Worries about employees, customers, inventory and what to even do, are top of mind. While those concerns are also paramount to solution providers, VARs and MSPs also have an enviable opportunity right now—to provide organizations with the tech solutions to keep doing business in this new normal.
The most successful channel partners will be the ones that are communicating with their customers, listening, and responding in kind. In a previous blog, we highlighted how to manage employees through a crisis. In this article, we talked with members of CompTIA’s communities and advisory councils to get their advice for how to best manage customers through the current pandemic. Here are four things to consider, according to solution providers, that will help forge tighter, long-term relationships.
Start with Communication
When crisis strikes, whether it’s a natural disaster that no one saw coming, or a situation that built more slowly, like the coronavirus pandemic, it’s critical to communicate quickly to customers. Those conversations need to inform customers that status of your own business—i.e., we’re up and running or we have a skeleton crew for the time being—in order to set proper expectations. There’s nothing more frustrating for a business when a trusted partner said it can do something but then not do it.
Secondly, it’s important to communicate with partners in order to identify their most immediate needs and how you can respond. Once you talk with multiple customers, you can prioritize their needs and act accordingly, said Juan Fernandez, vice president of managed IT services at ImageNet Consulting and member of CompTIA’s Channel Advisory Board.
More Info: comptia a+ salary
The most successful channel partners will be the ones that are communicating with their customers, listening, and responding in kind. In a previous blog, we highlighted how to manage employees through a crisis. In this article, we talked with members of CompTIA’s communities and advisory councils to get their advice for how to best manage customers through the current pandemic. Here are four things to consider, according to solution providers, that will help forge tighter, long-term relationships.
Start with Communication
When crisis strikes, whether it’s a natural disaster that no one saw coming, or a situation that built more slowly, like the coronavirus pandemic, it’s critical to communicate quickly to customers. Those conversations need to inform customers that status of your own business—i.e., we’re up and running or we have a skeleton crew for the time being—in order to set proper expectations. There’s nothing more frustrating for a business when a trusted partner said it can do something but then not do it.
Secondly, it’s important to communicate with partners in order to identify their most immediate needs and how you can respond. Once you talk with multiple customers, you can prioritize their needs and act accordingly, said Juan Fernandez, vice president of managed IT services at ImageNet Consulting and member of CompTIA’s Channel Advisory Board.
More Info: comptia a+ salary
No comments:
Post a Comment