Wednesday, October 21, 2020

WHAT IS DIGITAL INNOVATION AND HOW IS IT DIFFERENT

An innovation can be small and incremental or large and transformative. Innovation not only includes a new or changed product or service, it can include changes to organizational structure, supply chain as in the case of Walmart (This article provides a good overview of their innovations in supply chain management and is worth a read), or customer experience, in which Walt Disney was a pioneer (This article provides great information on the importance of having robust processes, collaborating across teams, and responding to customer feedback). Both of these companies are also good examples of modern “digital” innovators, so let’s talk about what that means.

Not all innovations are digital in nature. Here’s a definition that does a good job of describing the term:

Digital innovation: that spark of creativity that leads to the development of new technology or innovative applications of existing digital technology. Digital innovation is often the precursor to digital transformation.

Some examples of digital innovations include things like 3D printing, artificial intelligence (AI), big data, chatbots, and wearable devices. However, we need to keep in mind, “Digital innovation isn’t about the technology itself, but rather about people’s ability to use digital technology to solve traditional problems. It is the process of leveraging advancements or innovating with technology to reimagine how business is done.” The tools we use may be new, but the problems we’re solving are still fundamentally human. So, what’s the right mindset to have when dealing with innovation, regardless of whether it’s a digital innovation?

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