Aside from the big trends that we talked about in the IT Industry Outlook 2021, there are several other concepts floating around that will be worth watching in the new year. Some of these are closer to buzzwords than actual trends—the Outlook report also features a callout box touching on several of these hot topics, from 5G to robotic process automation (RPA) to sustainability. Other concepts are not fully formed—we can see some of the pieces that go into the idea, but not the full path forward.
One example of the second category is the mix of business models we will see in the IT industry, specifically at the layer of the industry that deals directly with customers. Heading into 2021, there are four different models that are either well established or well positioned for future growth. These are certainly not the only models that exist, but they stand out because of the different operational styles required.
A business model that needs no introduction, consulting is a full-time business for some and a lead-in to further selling opportunities for others. Consulting is certainly not specific to the IT industry, but the rapid digitization of business (especially in the past year) has led to greater demand for understanding the overall landscape. One area that provides insight into this need for understanding is cybersecurity. As companies transition from a secure perimeter mindset to a zero trust mindset, there are many new considerations that come before ever making a purchase. Helping clients through these considerations requires a solid understanding of the trends involved.
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